image

The Baby Bathwater Institute: Where serious business meets serious fun

Join an underground network of amazing entrepreneurs who have your back.

image

What Members Experience:

image

Instant access to a highly-curated community of brands, services, investors, mentors, thought leaders and up-and-comers. This special stew will catalyze growth and leave you filled to the brim with the energy, support, and relationships needed to carry out your lofty ambitions.

  • Amazing entrepreneurs who become lifelong friends, partners, and mentors
  • Spot business blind spots before they become problems
  • Make confident decisions with peer validation
  • Implementation shortcuts from proven playbooks & experience
  • Breakthrough mindset shifts worth more than gold

Core Benefits:

shape

Priority Event Access & Massive Savings

  • 50% off all flagship events (Save over $6,000 per event)
  • Member rates extend to spouse and leadership team
  • First access to registration, room upgrades, and exclusive events
  • Priority role in educational sessions and content

Outsourced Networking & Support

  • Ongoing, personal one-to-one introductions
  • Monthly advisory sessions to solve your challenges
  • Tailored connections & resources aligned with your goals
  • Full team supporting your growth & personal network

Private Members App

  • Instant connection to our curated community of exceptional entrepreneurs
  • Access to all recorded event content
  • Extensive vault of member-shared playbooks and SOPs
  • Complimentary high-ticket course library
  • Seamless event booking and travel coordination
shape

Consistency Compounds

Success is a journey and not a destination, and for us it is one marked by good old grit, constant learning, and a network of peers who support one another and make it fun.

Joining The Baby Bathwater Institute means you’re no longer going it alone—you’re plugged into an underground network of amazing entrepreneurs who have your back. Your vision is sharper, your business is thriving, and you’re crushing your goals with newfound confidence. You’ve got a community that’s not just about business, but about leveling up every part of your life, and you finally have the support and resources to make it all happen.

Apply Now

Let’s be honest, building a business is intense.

shape

Your to-do list grows faster than you can check things off. Every day brings new challenges, new opportunities, and about 50 decisions that feel like they could make or break everything you’ve built.

You’re constantly choosing between what’s urgent and what’s important. Between working in your business and on your business. Between pushing for growth and preventing burnout.

And while everyone sees the highlight reel of entrepreneurship, few understand the weight of:

  • Making decisions that affect everyone who depends on you
  • Staying ahead in a market that moves at lightning speed
  • Building something meaningful while trying to have a life outside work
  • Finding people who truly understand what you’re going through

The truth is, you can’t (and shouldn’t) do this alone. The most successful entrepreneurs we know all say the same thing: it’s not just about working harder or smarter – it’s about having the right people in your corner.

It’s wrong that entrepreneurs should feel like they have to carry the burden alone….

shape

Constantly fearing that their hard work could collapse without the right support.

Over the past ten years, our social scientists at Baby Bathwater have developed a proprietary formula for leaders striving for professional excellence and a balanced, enriching life.

You’ll Be Surrounded By:

  • Like-minded peers who genuinely understand your journey
  • Content & conversations that cut lightyears off your growth
  • Support & energy to carry out your lofty ambitions

Prepare to meet amazing entrepreneurs who become lifelong friends, partners, and mentors – without the contrived nonsense, hollow connections, and constant pitching.

Apply Now
shape

Interested?

Membership requirements

  • Scaling Founders. Strategic Leaders.
  • $1m in rev
  • A team of 3 or more
  • Or high margin, over $300k/year in personal income
  • Or previously sold a company for 7-figures

  • Honest intentions
  • You’re a “giver,” not a “taker”

  • You know what you’re doing
You LOVE who you’re selling to

  • You aren’t scamming people or doing anything unethical

  • You’re fun, easy to talk to, and self-reliant
  • Located in US and Canada (exceptions made for UK and Mexico)
Apply Now

Apply Now

shape

“Baby Bathwater rocks my soul, boosts my spirit and teaches me high ROI business processes and methods.”

divider

DAVID GOTTFRIED

CEO, The Gottfried Institute

“The perfect mix of top experts, a down to earth community of thinkers and doers.”

divider

ESTHER PEREL

New York Times Bestselling Author, Mating in Captivity

“I’m the guy that hates masterminds…I swore them off, not my scene, and didn’t like the vibe & being constantly pitched. I was really resistant to coming here…but this is hands down the best event of any kind that I’ve ever been to. The food, the people, the content…my head is about to explode with all the ideas I have. I’m a convert.”

divider

Chris Kresser

Founder & CEO, Chris Kresser LLC

“What Baby Bathwater has done for me is put me in a community of peers. And probably one of my favorite pieces of that is there’s no arrogance…No one really talks a lot about their successes, there’s no one that’s really flashy and yet you know underneath all of this everyone in the group is really impressive…But there’s a humble community there.”

divider

Mac Lackey

Founder, ExitDNA

“These are my people, and it’s like the high tide that raises all ships. We’re all helping each other, to build our businesses together. You just don’t find this anywhere else.”

divider

Chas Smith

Co-Founder, Paleovalley & Wild Pastures

“Never could I have ever imagined that doing business with people could be THIS fun. Yes, you’ll get tremendous value professionally but the people you meet – that’s the gold.”

divider

Melanie Balke

CEO & Founder / Marketing Consultant, The Email Marketers

“I have been so pleasantly surprised. Not only at the sheer number of women, but at the quality of those women. Every single one that I have met is a badass in her own right. So many people who are amazing at what they do and who are also totally willing to say what they’re not good at — and that is so refreshing.”

divider

Juliet Starrett

Attorney & Entrepreneur CEO, San Francisco Crossfit

“I had high expectations and they’ve been blown out of the water… If you’re lucky enough to get asked or invited…give them your money before they figure out you probably shouldn’t be there, because that’s how I feel. So if you have the chance, get the application form done, show up, ask lots of questions, be a good person and things will happen.”

divider

Dan Martell

Founder, Clarity and 3 other successful exits Author "Buy Back Your Time"

“Best thing I’ve ever done for my business. Everything you could ever need is in this community!”

divider

Justina Settles

Owner, Seattle Commissary Kitchen LLC

“It’s hard to review a service that’s really a community, but this team is straight pro at separating the baby from the bathwater. It’s expensive. It’s vague. It’s full of weird people. And if it’s right for you, none of those things will be a turn-off. Being part of this group has been great for my business and great for me individually. If you know, you know. If not, find out.”

divider

Andy Fossett

CEO, GMB Fitness

“Fantastic organization that blends silliness and professionalism in the best of ways. Outstanding well curated events and overall great community.”

divider

Steve Nadel

CEO, Freight Innovation

“This curated community is perfect for high level thinkers, business leaders, and the doers of this world. I am truly grateful for those in the community. There are so many different industries and roles that are represented; and to top it off… the people are so damn interesting, smart, and genuine. Everyone is willing to have an engaging conversation and the potential for growth is limited only by your own involvement. Would most definitely recommend.”

divider

Justin Sharpe

Co-Founder/Partner, GrowthInc & 8Loop

“It took ONE post in the online members group to completely change my business and outlook.”

divider

Kory Basaraba

Founder, TrafficCraft

“I showed up thinking I would get some business knowledge and I left with a family full of amazing people and my entire life changed after that. From how people are living their lives, and raising their kids, and handling education to the different type of businesses people are running…it’s just perfect…the most fun.”

divider

Melanie Merkling

Founder & CEO, Tightrope Ventures

“This is the one group that 5-6 years later, we’re still in. I’ve made lifelong friends. Friends that are super close to me that I wouldn’t have met if it weren’t for Baby Bathwater.”

divider

Joe Kensett

Co-Founder, SV Marketing

“It’s really hard to be an entrepreneur and business owner because it’s a very lonely situation… Having people who know how to help you get through it…it’s invaluable. These are people that I will be friends with for the rest of my life.”

divider

Jenny Thompson

President, On 3rd Consulting

“The reality is, no one knows what the f*ck Baby Bathwater is. And I like it that way…”

divider

Hugh Rees

Co-Founder, Expose Media